In this section of the book, the writer begins to tell you a brief biography and general overview of the history surrounding the fast food giants, especially Mcdonald's and Burger King. The author tells you of their beginnings, the way that they achieved their success, and various schemes that helped result in the success of the company. The author then moved on to the evils of their marketing campaigns and showed me that while fast food companies do serve food and provide a public service, unfortunately all that they want to do is to sell their food and so their markweting campaign has ended up targetting small children in a hope to end up with "Brand Loyalty".Vocab word NUMERO UNO -- Tabloid- Semi weekly newspaper, generally smaller format than a usual newspaper.Vocab word NUMERO DOS- homesteader-a life of self sufficiency, I.E. farming etc.This book connected with real life events as i'm sure it does with every reader. Every reader connects with fast food restaurants, and every reader has eaten at one.What kind of consumer does Mcdonald's aim to make?How much do you think McDonald's marketing expenses are?
POST # 2In the second section of the book, it goes into more detail about Mcdonald's food suppliers and how the food that theyve used became so popular. It speaks about how prior to McDonald's a hamburger was almost an unheard of thing, and that in the town that the book is based in had one place where you could actually get one. The book then goes into marketing further, discussing how companies such as coca cola are using schools as a way to promote their product, and it generally turns out successful.oligopsony- a market in which a small number of buyers exert power over a small number of sellersProsper- To do well
This section begins at the Simplot Plant in Aberdeen, Idaho. Simplot was born in 1909 and grew up working on his family’s farm in Idaho. When he dropped out of school and left home at fifteen, he found work in a potato house. By age sixteen, he was a potato farmer. Simplot was buying, selling, and sorting potatoes eventually becoming the largest shipper of potatoes in the West. During World War II, Simplot made a fortune selling dried onions and potatoes to the military. Following the war, Simplot invested in frozen food technology, and in the 1950s began selling frozen french fries to McDonalds. Schlosser is concerned with the food, itself. Focusing particularly on the french fry, Schlosser illustrates how the potato is manufactured and what contributes to its flavor.Vocab- lucrative- Producing wealth; profitable This section actually caught my attention a lot because my entire life I have always wondered what actually makes the food taste so good, and what makes u want more and more. -What do u think the world would be like without Mcdonalds? What would rule the food industry?